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Cultural Gaming Revolution: Thenga - Kerala's First Cultural Mobile Game

The Challenge

• Mobile games ignore Kerala's rich cultural identity

• Brands lack engaging cultural marketing channels

• Diaspora missing digital connection to cultural roots

• No authentic representation of Kerala traditions in gaming

• Gap in culturally meaningful entertainment content

Project Vision: Cultural Gaming

TG

Thenga Game

Cultural Innovation

Kerala's Cultural Gaming Pioneer

Key Project Metrics

12 months
Development Timeline
Unity 2D
Game Engine
Firebase
Backend Platform
50K+
First Month Target Downloads
5M+
Kerala Target Users
100%
Cultural Authenticity

The Cultural Innovation

First
Mover

Kerala's first cultural mobile game

Onam
2026

Strategic festival launch timing

Global
Diaspora

Connecting culture worldwide

Technical Architecture

Core Technologies

  • Unity 2D Game Engine for cross-platform gaming
  • Firebase Backend for real-time data management
  • AdMob Integration for monetization
  • Flutter framework for mobile optimization
  • Kerala-themed custom art assets

Key Features

  • Authentic Kerala landscapes & festivals
  • Characters in traditional attire
  • Family-friendly cultural gameplay
  • Brand integration via festival sponsorships
  • Premium heritage content packs

Cultural & Business Impact

Heritage Preservation

Digitally preserving Kerala's rich cultural heritage through interactive storytelling and authentic visual representation.

Diaspora Connection

Connecting Kerala diaspora worldwide to their cultural roots through engaging, shareable digital experiences.

Economic Opportunities

Creating new economic opportunities through cultural sponsorships and innovative brand integration strategies.

Revenue Model & Metrics

60%
Standard Gaming Revenue
30%
Cultural Sponsorships
10%
Premium Content
$2.6B
India Gaming Market

Ready to Preserve Culture Through Gaming?

Join us in making Kerala culture playable, shareable, and unforgettable.

Let's discuss how we can create culturally rich gaming experiences that connect communities and preserve heritage.